Sport House, a Banjul-based sports shop, yesterday opened a new branch on Kairaba Avenue, Serrekunda.  According to the Sport House General Manager, Pa Geran Ibrahima Ndure, the new shop is a lucid testimony of his firm's unflinching effort to reach out to the Gambian public.

Just like the Banjul shop on Independence Drive, Pa Ndure said, the new shop on Kairaba Avenue has variety of sporting gear catering for almost all the sporting disciplines that are practiced in the country.

"Football is the most popular sporting discipline in the country and the world at large, and that is why football equipment dominate in the shop. We also have equipment for other sporting disciplines such as basketball ball, cricket, tennis, golf, just to name but a few."

"The materials are all the way from Swiss and are of European standard, yet the prices are very reasonable since our primary objective is to provide latest kits to Gambian sports men and women at an affordable prices."

Pa Geran Ndure, who is based in Switzerland, said Sport House is a Gambian owned and is here for the Gambians.