This year's US presidential nomination process has so far accentuated a great lot about "The Promised Land" than the world had expected long before Senator Barak Obama announced his revolutionary intention of running for the highest office in the land.

We said revolutionary because of the inevitable potential mÍlÈe that is now apparent - racist persecution of all sorts. In fact it was never a surprise when pictures and comments of Obama were consistently put under tight scrutiny. His dressing mode, his passport details, his name, his religious inclination and all sorts of irrelevant issues about his persona have been given to questioning.

As the primaries took on an even more prolonged shape, thanks to the show of persistence of former first lady, Hilary Clinton (who refuses to concede defeat and back out to give way to her more compelling rival, as many of her democratic party colleagues have advised), the racist undertone of the 'promised land' also took on an ugly shape.

Of late, however, influential racist institutions in the US itself seem to have been overpowered by the flare of a political idol. So much so that they seem to have turn down the tone of their conspiracy ploy against his candidature.

The recently concluded bout for the state of Mississippi finished with, according to the US owned Washington Post: "a decisive victory for Obama". And the resolutely racist establishment, the British Broadcasting Cooperation, commonly called the BBC, preferred to see it as "a tightly contested vote", even though the margin was a convincing 60% to 37% in favor of Obama.

In a stunning demonstration of their fastidiousness, the BBC went on to give the Obama's victory a racist connotation by implying that it was Blacks that voted him, just as the Whites voted Hilary.

Perhaps the BBC needs to be told that the White House is different from Buckingham Palace; as far as American electorates are now concerned, the color of the occupant of the White House is of no importance to the people of the United States of America. What they need is a leader that represents a unified nation. If that happens to be the Woman, fine. And if it is the Black man, so be it. They are both as American as George Washington was.

It is high time that the world media graduated from this attitude of promoting division, racism, xenophobia and all sorts of scheme that leads to extreme dislike.