In its bid to providing effective and efficient communication services to its subscribers, Comium Gambia LTD, a GSM company in the country, last Sunday unveiled a new value added service at the Palm Beach site, along Senegambia.

The new service, called e-credit, was launched in the presence of hundreds of excited fans who had gathered to watch a football match organised by Comium and will give the company's subscribers the opportunity to have their mobile phone accounts refilled directly without going through the rigour of scratching a card.

Speaking at the launching ground, Comium's sales manager, Nyang Njie, noted that the company is here to put The Gambia in the digital world. He explained that with e-credit, Comium subscribers can now buy credit ranging from five Dalasis to five thousand Dalasis, and it will be sent directly to their mobile phones.

He added that the facility is more convenient compared to scratch cards, and that it is also environmentally friendly ''since the streets will no longer be littered with scratch cards.''