Multi-talented dancehall cum reggae artist, Serani is about to heat up the summer with his new album ‘It’s…Serani’, which will be available in stores and online May 22. A resurgence of Serani’s infectious sound in the Jamaican core market crept into the mainstream and has now evolved into an album. 

It’s… Serani, from his well-known catchphrase, is Serani’s follow-up to his debut album ‘No Games’ and showcases a mixture of Serani’s recent proven club bangers including ‘Naah Beg No’‘Friend, Badmind’, ‘Skip To My Luu’, as well as the beautiful ballad ‘Sweet Love’, and a number of exclusive tracks.

“Give thanks to God and hard work pays off, that’s all I can say. I have been putting in a lot of studio work and hope the fans accept the new material as they have in the past. It’s a very competitive environment but I’m just staying humble and focused and trying to make great music.” said Serani.

He continued: "I've been touring all over the world and I am blessed enough to have built a good fanbase across many continents. Wherever I go around the globe my fans have been asking for another album so we decided to give them what they wanted."

The album consists of productions from Serani himself, the hit-making trio DASECA, Stephen “Di Genius” McGregor and other Jamaican musical icons-in-the-making. In addition, a number of popular entertainers are also featured on the album, namely, Ding Dong, Razz and Biggy, Ishawna, upcoming female act Sashi, and ex-G-Unit beauty Olivia on the seductive ‘Rub Me Up’.