The Summer Olympic Games offer the opportunity for less privileged National Olympic Committees and Associations to network and seek support from partners.
Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. It is about making connections and building enduring, mutually beneficial relationships.
The Gambia National Olympic Committee (GNOC) on Thursday August 11th, 2016 secured a sponsorship deal of US$ 75,000 equivalent to over three Million Dalasi (D3, 000.000) for the Gambia Handball Association (GHA) from the International Handball Federation (IHF).
The life changing deal for Gambia Handball was reached by a three-man delegation headed by GNOC Vice President and IOC member Miss Beatrice Allen, GNOC Treasurer Ousnman Wadda and the Gambia Handball Association Secretary General Haruna Cham after a meeting with the International Handball Federation (IHF) President Mr. Hassan Mustapha.
The meeting was initiated by Gambia’s IOC member.
According to Gambia Handball Association Secretary General Haruna Cham, the deal comprises of US$40,000 for the construction of an outdoor Handball court to be carried out by an American Construction company appointed by the International Handball Federation but the Gambia has to provide the land for the project.
The other area earmarked by the project is the Handball for Schools, training of coaches, referees and administration support, the provision of 300 balls, training and equipments of Beach Handball and support to the IHF Challenge trophy.
Reacting to the news, Handball Secretary General and Gambia’s Chef De Mission (CDM) to Rio 2016 Olympic Games, Haruna Cham expressed delight of the achievement and thanked GNOC for facilitating the deal.
He added that the deal will go a long way in the development of the game of Handball in The Gambia, as it will put an end to their struggle in acquiring a standard Handball court for their league matches.
Story source: Namory Trawally in Rio, Brazil