The Gambia Radio and Television Services (GRTS) on Wednesday signed a partnership agreement with Alchemy Marketing (International) Limited, to uplift the face of Gambia’s TV and Radio Stations via an SMS platform powered by Alchemy.
As contained in the signed agreement, GRTS will be using the cloud based platform created by Alchemy to introduce new, exciting, educational and interactive programs.
The Alchemy value-added SMS platform service brings a new marketing tool for GRTS as it will help them to grow their audience.
Recent research, according to Malick Momodou Dibba, a partner of Alchemy, shows that SMS has a higher direct response rate than telemarketing, email and direct mail as 90% of all text messages are read within three minutes of delivery.
Through Alchemy’s unique network SMS platform, a simple message can be sent to a specific code recording for instance, a vote whereby the system will quickly and efficiently count all votes and a winner can be broadcasted at the end of a competition.
Among the advantages of the Alchemy-powered SMS platform is that the systems and structures in place are user-friendly platform that will benefit the whole nation.
by Yunus S Saliu