Women’s Bureau Ends Training on Message Development

Women’s Bureau Ends Training on Message Development

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The Women’s Bureau under the Office Vice president with support from the United Nations Development Programme Electoral Project 2016-2018 recently held a three-day message development training targeting traditional communicators (TCs) on gender equality and women involvement in decision making process.

The three-day synergy, which attracted stakeholders from difference institutions, was held at the Women’s Bureau conference hall in Banjul.

Declaring the forum opened, Kajali Sonko, the deputy Executive Director of Women’s Bureau, reminded participants that this year is an election year and that it is an obligation that they educate electorates about the significance of election.

Sonko underscored the Bureau’s main focused, which is to create public awareness on gender equality in decision making process.

He noted that the whole process is part of a voter education exercise, which according to him, is a constitutional obligation.

He outlined that part of the electoral act stated that in every election year, the Independent Electoral Commission conducts awareness forums on voting process.

Sonko stated that serie of consultative meetings were held across the country targeting stakeholders such as women leaders, district authorities, Governors, youths and members of the Technical Advisory Committees.

The sensitisation forum, he went on, focused on thematic areas such as key messages and work on short drama scripts that will be use by traditional communicators.

Sheikh Omar Jallow, the Director of Performing Arts at the National Centre for Arts and Culture, said his institution’s primary role is to monitor, promote and preserve the intangible heritage of The Gambia.

The training, according to him, is to look at group of people that they are dealing with as people have different ways of communication methods.

Jallow pointed out that they have to come down to a level that the message is easily transmitted to the public.

Sheikh Omar Dibba of the University of The Gambia, expressed similar sentiments.

by Lama S Jallow